Short answer: read the exact policy named in Google's email, fix every issue on your website and account that relates to it, then submit one clear appeal from inside your Google Ads account. Don't open a new account to get around the suspension.
First, don't do these
- Don't create a new Google Ads account. Google treats this as trying to get around the suspension, which can make the ban permanent and link other accounts to it.
- Don't appeal before fixing anything. Rejected appeals make later ones harder.
- Don't change payment details or users in a panic. Sudden changes can look suspicious.
The most common suspension reasons
| Policy named in the email | What it often means in practice |
|---|---|
| Circumventing systems | Google thinks the account is trying to get around a previous ban or review: duplicate accounts, cloaking, or links to a suspended account. |
| Misrepresentation | The website is missing basic trust information (business name, address, contact details, refund or terms pages), or makes claims it can't back up. |
| Suspicious payment activity | Payment method or billing details don't match the account, or a payment failed or was disputed. |
| Unacceptable business practices | Google believes customers could be misled or harmed. Often triggered by unrealistic promises or missing business details. |
| Advertiser verification not completed | Google asked you to verify your identity or business and the deadline passed. |
How to appeal, step by step
- Read the email and the account notification carefully. Note the exact policy name and click through to Google's policy page for it.
- Audit your website against that policy. Check: clear business name, physical address, phone and email, privacy policy, terms, refund or cancellation policy, and no claims you can't prove ("guaranteed", "#1", "100% results").
- Check the account itself. Billing name and address should match your business. Remove users you don't recognise. Make sure ads and landing pages match.
- Complete advertiser verification if Google has asked for it, with documents that match your billing details exactly.
- Submit one appeal from inside your Google Ads account (the suspension notice links to the appeal form). Explain briefly and factually what you changed.
- Wait. Reviews often take several days. Don't send repeated appeals in the meantime.
Every case is different and Google makes the final decision. Nobody can guarantee a reinstatement, and you should be wary of anyone who promises one.
How to prevent it happening again
- Keep one Google Ads account per business, with billing details that match the business.
- Keep trust pages up to date: contact details, privacy policy, terms and refunds.
- Avoid absolute claims in ads and on your page unless you can prove them.
- Complete any verification request well before the deadline.
How I can help
Suspensions are stressful, and a wrong appeal can make things worse. I can review your account and website against the policy Google named before you appeal. On a free 30-minute call I open your account with you, show you what I'd fix first, and give you a 90-day plan you can keep, whether or not you hire me. See how I work or what Google Ads costs in India.
Pick a time for your free strategy call
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Frequently asked questions
How long does a Google Ads suspension appeal take?
It varies. Many reviews take a few days, but some take longer. Avoid sending multiple appeals while one is under review.
Can I create a new Google Ads account if mine is suspended?
No. Google treats new accounts created to get around a suspension as circumventing systems, which can make the suspension permanent.
What does "circumventing systems" mean?
Google believes the account is trying to get around its policies or reviews, for example through duplicate accounts or links to a previously suspended account.
Can you guarantee my account will be reinstated?
No one can guarantee that; Google makes the final decision. I can help you find and fix the likely cause so your appeal is as strong as possible.
Written by Sunjot Singh, Google Ads specialist. Last updated 1 October 2026.