Short answer: clinics and hospitals in India commonly use Google Search ads to bring appointment calls. Check the National Medical Commission's rules for registered doctors, follow Google's healthcare policies, and track phone calls as conversions, because most patients call rather than fill in a form.
Rules to check before advertising
- Registered doctors: the National Medical Commission sets rules on how doctors may promote themselves. Check the current regulations before advertising in an individual doctor's name.
- Google's healthcare and medicines policies: some treatments, medicines and claims are restricted. Avoid "guaranteed cure", before-and-after claims and unproven treatments.
- Accuracy: list real qualifications, timings, fees and the address patients will visit.
General information, not legal or medical-regulatory advice.
Keywords that bring appointments
- Treatment plus area: "physiotherapy clinic in dwarka", "dermatologist in bandra"
- Urgent intent: "orthopedic doctor near me open now", "dental emergency delhi"
- Cost questions: "root canal cost in pune" (useful if your page shows fees)
Keep separate ad groups per treatment, so each ad and page matches the search exactly.
Track calls, not just forms
- Add a call asset (phone number) to your ads and track calls longer than about 60 seconds as conversions.
- Track clicks on the phone number and WhatsApp button on your website.
- Run ads only during the hours your reception can answer.
What the landing page needs
- The doctor's name, qualifications and photo, and the clinic address with a map.
- Consultation fee and timings.
- One-tap call and WhatsApp buttons, and an online appointment option.
- Real patient reviews, linked to Google if possible.
How I can help
I've set up appointment-focused Google Ads with call tracking, and can check whether your current campaign counts calls correctly. On a free 30-minute call I open your account with you, show you what I'd fix first, and give you a 90-day plan you can keep, whether or not you hire me. See how I work or what Google Ads costs in India.
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Frequently asked questions
Can doctors in India advertise on Google?
Clinics and hospitals commonly advertise on Google. Individual registered doctors should check the National Medical Commission's current rules on self-promotion first.
Should clinics track phone calls in Google Ads?
Yes. Most patients call rather than fill in a form, so calls of a set minimum length should be tracked as conversions.
What should a clinic avoid in Google Ads?
Claims such as "guaranteed cure", unproven treatments and before-and-after promises, which can break Google's healthcare policies.
What budget does a clinic need for Google Ads?
It depends on the treatment and city. Many single-location clinics start around ₹15,000–30,000 a month on a few high-intent treatments.
Written by Sunjot Singh, Google Ads specialist. Last updated 1 October 2026.