Short answer: legal service businesses (company registration, trademark filing, documentation and compliance services) commonly run Google Ads successfully. Individual advocates should first check the Bar Council of India's rules on advertising and solicitation, which restrict how advocates can promote themselves.
Rules to check before advertising
- Advocates: the Bar Council of India's rules restrict advocates from advertising or soliciting work. If you're a practising advocate, check the current rules (or ask your State Bar Council) before running ads in your own name.
- Legal service businesses: firms offering services such as company registration, trademark and GST filing, or document drafting commonly advertise on Google. Keep claims accurate and avoid promising outcomes.
- Google's policies: avoid guarantees ("100% case win"), and make sure your website shows your business name, address and contact details.
This is general information, not legal advice. Check the rules that apply to you.
Keywords that bring real enquiries
The best legal keywords combine a specific service with a location or an action. For example:
- "trademark registration in delhi", "company registration online"
- "startup registration india", "gst registration consultant"
- "court marriage registration delhi", "legal notice drafting"
From a legal services campaign I managed in India, specific service-plus-location keywords and complete ad assets (sitelinks, callouts, lead forms) brought cost per lead down from ₹650 to ₹290 in four weeks, with around 38 qualified leads a month.
Negative keywords for legal searches
Legal searches attract many people looking for free information. Start with negatives such as:
free, pdf, format, sample, judgement, case law, syllabus, llb, internship, salary, jobs, act pdf, bare act
What the landing page needs
- A clear service and price range, or "fees from ₹…" if you can share it.
- Documents needed and how long the process takes.
- WhatsApp and phone contact. Legal enquiries often start with a quick question.
- Trust signals: registration details, office address, real reviews.
How I can help
I've run Google Ads for legal service businesses in India and know where budgets usually leak. On a free 30-minute call I open your account with you, show you what I'd fix first, and give you a 90-day plan you can keep, whether or not you hire me. See how I work or what Google Ads costs in India.
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Frequently asked questions
Can lawyers in India run Google Ads?
Practising advocates should check the Bar Council of India's rules on advertising and solicitation first. Legal service businesses such as registration and filing services commonly run Google Ads.
What are good Google Ads keywords for legal services?
Specific service plus location keywords, such as "trademark registration in delhi" or "company registration online", usually bring better enquiries than broad terms like "lawyer".
How do I stop getting free-advice searchers?
Add negative keywords such as free, pdf, format, sample, judgement and jobs, and make your ad mention fees or a paid consultation.
What cost per lead is realistic for legal services?
It varies by service and city. In one Indian legal services campaign I managed, cost per lead fell from ₹650 to ₹290 after restructuring.
Written by Sunjot Singh, Google Ads specialist. Last updated 1 October 2026.