Short answer: In Hyderabad, most wasted spend I see comes from targeting the whole metro. A hands-on specialist can focus your budget on the areas and searches that bring customers.
Google Ads in Hyderabad: what's different
Hyderabad combines a large IT and services sector with fast-growing real estate, healthcare and education markets. The accounts I see here often lose money to broad targeting across the whole metro when customers come from a few specific areas.
- Real estate around the western corridor (Gachibowli, Kokapet, Kondapur) is competitive; project-level keywords and strong negatives reduce junk leads.
- Healthcare and clinics need call tracking, because many patients phone instead of filling a form.
- Education and training searches attract many job-seekers; negative keywords for "jobs", "salary" and "free" save budget.
Where your budget should go in Hyderabad
Good location targeting is often the fastest win. Typical starting points I use for Hyderabad businesses:
| Area | Typical fit |
|---|---|
| HITEC City, Gachibowli & Madhapur | IT services, B2B, premium services |
| Kokapet & Kondapur | Real estate |
| Banjara & Jubilee Hills | Healthcare, premium retail |
| Secunderabad & Kukatpally | Education, local services |
Every business is different. On the free audit I check where your actual customers and conversions come from before changing anything.
Google Ads agency in Hyderabad, or a specialist?
Clinics, developers and institutes in Hyderabad often need fast, practical changes rather than big strategy decks. Working directly with the person running your ads keeps it simple.
Example: how I'd set up Google Ads for a multispecialty clinic in Banjara Hills
| Campaign part | Plan |
|---|---|
| Ad groups | Treatment + "in Hyderabad" Doctor / specialist searches Call-only ads in clinic hours |
| Negative keywords (starter list) | free treatment, government hospital, jobs, nursing course, salary |
| What counts as success | Patient calls are tracked as conversions, and ads pause outside clinic hours so you don't pay for calls nobody answers. |
An illustration of my approach, not a past client.
How I work
Audit, tracking, rebuild, then daily management with a monthly report. See the full process.
Results
Cost per lead is the number I report on: one Indian lead-generation client saw a 55% reduction in 4 weeks. See more results.
Frequently asked questions
Do you track phone calls for Hyderabad clinics?
Yes. Call tracking through Google Ads and Tag Manager shows which keywords lead to calls, not just clicks.
Do you run ads in Telugu?
I write and manage English campaigns; if Telugu ads make sense for your audience, I can run them with copy you approve.
Can you work with IT services companies in Hyderabad targeting overseas clients?
Yes, that's a common setup: an office in Hyderabad, with campaigns targeting the US, UK or Middle East.
Written by Sunjot Singh, Google Ads specialist. Last updated 1 October 2026.